'Ancient Poetry and Children's Rhyme' is rooted in the deep soil of Chinese traditional culture, and founded on the cause of Chinese classical poetry and Chinese children's music creation, it is a music and cultural development project for children and teenagers based on Chinese excellent ancient poetry, which was initiated by Music Bridge Culture in September 2017, and now the project has been listed by the Ministry of Propaganda as "Chinese Excellent Traditional Culture Inheritance and Development Project " supported Project . 

The project is led by Zhao Jiping, the honorary chairman of the Chinese Musicians Association and a famous musician as artistic advisor, Zhao Lin, the famous composer of the Literature and Arts Department of the PLA Art Center, and a number of young composers together to form a creative team, together with the domestic outstanding music production team, dedicated to the inheritance of Chinese excellent traditional culture, the development of Chinese children's music creation career, to build children's ancient poetry music works with Chinese traditional cultural characteristics.